Definition of brainstorm: “A spontaneous group discussion to produce ideas and ways of solving problems” —New Oxford Dictionary of English
I love brainstorming! Let’s say you are facing a particular challenge, or you have the seeds of an idea in your head or you want to generate lots of ideas and strategies.
Rather than sitting in splendid isolation with a pen and piece of paper, it can be infinitely more productive (and more enjoyable) to gather several friends and/or colleagues and brainstorm together.
Elect a note taker – or turn on a tape recorder so that no ideas or comments are lost. Ask people to think out of the box –and NEVER discard an idea, even if at first it seems totally impracticable.
Once you’ve got a list of ideas and suggestions, take each one in turn – even the most ‘off the wall’ ones – and ask these four questions:
The key point here is that even though an idea might seem fraught with difficulties, don’t discard it. It’s quite possible that –on closer examination – another workable idea can come from it.
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